We need to think differently about what phygital means. To usher in a new age of physical-digital links, the connections must remain meaningful. Our approach to solving this is called Proof of Possession of Physical Goods (PoPphy™). By requiring a physical item in order to unlock its digital aspect (utility, functionality, twinning, etc), the former maintains its importance as much as the latter. It’s this methodology - of cause and effect - that will make phygital experiences visceral for end users and places like the Metaverse feel more real.