The API for the physical world. Easily connect physical goods to digital environments.
The API for the physical world. Easily connect physical goods to digital environments.
Our lives exist in dual planes. Our things should do the same. To accomplish this, developers and creators need a tool that lets their end-users connect physical to digital easily, and does so in a manner that keeps those connections meaningful. With Causality, developers and creators can add this functionality for their users in just a few API calls. In doing so they also enjoy the network effect of the Causality ecosystem, boosting discovery of their experiences.
We need to think differently about what phygital means. To usher in a new age of physical-digital links, the connections must remain meaningful. Our approach to solving this is called Proof of Possession of Physical Goods (PoPphy™). By requiring a physical item in order to unlock its digital aspect (utility, functionality, twinning, etc), the former maintains its importance as much as the latter. It’s this methodology - of cause and effect - that will make phygital experiences visceral for end users and places like the Metaverse feel more real.
We’ll handle the infrastructure. You just create amazing experiences for your end-users. Like any SaaS, we keep your tools sharp so you don’t have to.
Think differently about how you approach phygital. Offer your users phygital connections that will give them goosebumps.
Using one Causality-powered experience means you can use them all. Enjoy the benefits of discovery, much like Epic Games Store, Steam or Uber Eats.
Build one phygital experience, now use your brainhive of participants to keep giving it continuous utility.
A project experimenting with the value of physical presence in digital art. Show up physically to add their signature to your NFT.
Example of an integration in the Hyperfy platform, connecting select physicals at the Causal Booth enables wings/flight to reach second floor.
March 02, 2023
Causality provides a SaaS middleware and ecosystem for taking advantage of NFC-tagged physical products and granting them digital utility.
December 23, 2022
They’re more common than you think!
December 21, 2022
A vision for physical forward-compatibility with the Metaverse.