Avatars have become a commonplace extension of our identities, intentions and desires. It is obvious to us that the next evolution is an extension of our things. Interfaces between physical and digital, specifically NFC (Near Field Communication) tags, have been growing globally at a rate of almost 15%-20%, annually, for years. So why are activations that used them limited to only big names or rudimentary uses?

Scaling this next iteration of physical-digital interaction in society required one hub offering multiple solutions: a multifaceted plug-n-play tool for creation, an easy tool for discovery, and a means of easily getting physical items that will function with your vision. That's what we've built for you.